I do not click on the splashy banner ads, pop ups or pop unders.
But I do click on the google text ads. And I am developing a real fascination for the webclips at the top of the gmail pages.
It is counterintuitive that a small line of text would grab me where animations, games, the promise of a free ipod, and crazy graphics do not.
I think the tiny text ad piques my curiosity and creates a need to know.