This the second day I've seen media coverage on these new milk jugs. Big big news. They are apparently, weird but superior in every way imaginable except that people don't like the way they pour.
Here's what I don't get. They already put all that effort into the redesign. Why can't they go through one more design iteration so that the milk is easier to pour in the ways that people are accustomed to pouring it? They could add a lip or a spout to the opening or they could put "chop" the corner opposite the handle and add one of those round spouts that they now have for the juice cartons. I don't see why they can't add ergonomics to the list of great things about this new jug. Someone please explain.