devious corporate strategies
"Over the next few years, as he (Alfred Sloan of GM) refined his notion of obsolescence, he saw that style could date cars more quickly and reliably than technology. In manufacturing terms, psychological obsolescence was superior to technological obsolescence, because it was considerably cheaper to create and could be produced on demand."
-Giles Slade from "Made to Break: Technology and Obsolescence in America"
Even when you know this rationally, it's hard to resist.